Karl Lillrud

Föreläsare & e-commerce expert

Karl is one of the best Global E-Commerce speaker! 

Karl Lillrud is known as one of the world's TOP 30 Ecommerce and Online Business experts, generating 300% increased sales. The world's best speakers on future, innovation and leadership for business growth online, Karl Lillrud educates your audience on subjects related but not limited to e-commerce, online consumer behaviour, internet-based business, and online strategies.

With an extensive experience from Unicorn Start-ups to Fortune 500 companies in multiple industries i.e. from Internet-based, E-Commerce, Retail, Cars, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more. Karl Lillrud has extensive experience from multiple industries i.e., E-Commerce, Retail, Internet-based, Pharmaceuticals, Government, Telecom, Bank and finance, Media, Transportation, Travel, Fortune 500 companies and more.

As a speaker (Karl also do talks in Swedish!), Karl empower his audience by sharing his passion and experience to empower the audience.
He makes sure that the audience have a great deal of new knowledge, methods, and tools that they can apply in their environment to make their companies grow faster than before. Karl Lillrud is a best-selling author of 6 books, two times TEDx speaker. He has been honoured as one of the world’s top 50 ecommerce experts and world's top 30 ecommerce influencers. He is also named as one of the world's top 50 speakers on online growth and ecommerce, and on the Top 30 list of the best Business coaches.

With a burning interest in the growth of global E-Commerce and retail, Karl started to study customer behaviour and customer psychology to understand more about the difference between a customer and a window shopper. But also, to understand why E-Commerce conversion is around 3% as compared to the retail conversion of around 57%. Which led to the role of a speaker, where Karl is invited to speak all over the world.
He started his first business at age 16, today 25 years later he has helped organizations like H&M, Spotify business, AstraZeneca, 3, Tele2, TUI, Volvo and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors. Karl has helped over 1000 ecommerce stores increase their conversion and market growth.

It all started back in 1996 when Karl as a 16-year-old kid started his first IT Consultant company. Just a few years later in 2001 Karl started the first Nordic online interior design store. He developed a unique ecommerce engine and growth model connected to both consumer behaviour and robot behaviour. Since then, Karl have helped companies worldwide to operate more efficiently and generated over 300% in increased conversion for companies with a global footprint. Karl work globally both as an on-stage professional speaker at events but also as a professional virtual speaker, meeting your needs to make the event in the most professional way.


The Future of e-commerce
60 min
Price on request
Addressing the topic of how retails and e-commerce will look like in the coming years. Post COVID-19 and with younger generations with new consumer behaviour and expectations change the requirements for the industry.
How to Increase Sales Online
60 min
Price on request
With a track record of increasing conversion for global companies by more than 300% and been conversion optimizing over 1000 e-commerce sites globally.
Consumer Behaviour
60 min
Price on request
I founded the very first interior design store in the Nordic countries back in 2001. That gave me an opportunity to understand the consumer at a grassroot stage, where the behaviour model was diverse and with low level of experience. Since then the world have changed, and I have stayed in the forefront of innovation and will inspire you to do the same to drive your business rather than having it follow the leaders and competitors.
E-Commerce Post Covid-19
60 min
Price on request
We have seen an amazing development in the reach for online business as a result of our limited movement due to Covid-19. Many online companies are now preparing for the backlash of the extreme growth and high cashflow. I will show you how to prepare to keep that growth rather than preparing for the backlash.
Less traffic = More sales
60 min
Price on request
Sounds impossible, some might say, but I made it possible for many of the companies I have worked with. By understanding converting traffic and distracting data.

“Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity”

Sam Tidmarsh - eCommerce Expo London

"Karl give you a holistic overview of the entire ecommerce landscape to better understand how to operate more efficiently"

Peter Teidahl - E-Commerce expert - MatHem.se

"Extremely informative for anyone in the e-commerce landscape, takes the time to explain further when needed. Huge + for the pedagogy!"

Boris Bumbic - Tech Specialist - Urkund
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