Föreläsare, serie-entreprenör och varumärkeskonsult
Kristoffer Reiter is a brand evangelist whose unique approach to brand strategy and creative identity comes from years of studying the relationship between brand positioning and consumer psychology. Most recently as founder and principal of Cohesivewhole, Kristoffer has, for more than 20 years, worked with major global consumer brands to revitalize their most important relationships—those with their customers.
Kristoffer started his career at IKEA headquarters in Elmhult, Sweden, and continued through three different countries and seven years with the company. His Swedish brand experience continued with H&M as they expanded into the Canadian market, opening more than 20 stores across Canada and building their visual and merchandising department.
After several years of building and leading strong creative organization at distinctively American brands such as Bloomingdales, Brooks Brothers, and David Yurman, he opened his own agency, Cohesivewhole.
The fundamental distinction of Kristoffer’s approach to a project is that one must pursue the deepest understanding possible of your customer so that you can translate the magic of your product in a way appropriate to the medium.
Kristoffer is an accomplished presenter, a devoted cyclist, hates writing bio’s, and loves pranks.